Our business was established in 1950 as H & L Balen and has grown consistently over 60 years by reputation and recommendation. As part of our evolving process, we formed a new company Balens Ltd (Balens) in 2003 to concentrate on our General Insurance Business, leaving H & L Balen & Co to handle Financial Services, Mortgages and Business Loans. Both companies moved to new purpose-built premises at 2 Nimrod House, Sandy's Road, Malvern in 2004. This enabled us to expand our workforce, administration systems, software and equipment to service the ever increasing needs of our clients both in the UK and abroad. In 2011 we extended our offices into 3 Nimrod House to further accommodate our growing business.

With a further increase in staff, in July 2014 we moved again to larger premises at Bridge House, Portland Road, Malvern, WR14 2TA.

Our core values and purpose centre on client satisfaction, quality advice and support. Our slogans "we care for the carers" and "experts who care" describe this intention, and is a good reflection of how we operate. We value the relationships we have with our clients, and in servicing them will always try and "go the extra mile".

We are in the unique position of having a wide range of specialized, flexible insurance policies not usually obtainable elsewhere. We are one of the very few Broker whose main clientele and business revolves around Health Professionals and their Associations. We believe that no other intermediary has as many customised Affinity schemes for Health Professional Organisations.

In recent years, we have added Charities, Not for Profit Associations and Mainstream Educational Establishments to our client base bringing our high standards of care and attention to these sectors and offering  Risk Management together with a revision of their existing insurance facilities. This has been well-received.

From our headquarters in the Spa town of Malvern, we look after the insurance needs of many thousands of all types of Health Professionals, organisations, charities and the not for profit sector. We have considerable experience and expertise in this field, and are known by both clients and insurers alike for our integrity and competence. Since the advent of regulation for UK General Insurance Business in 2005, we have employed the services of our own full time Compliance Officer to ensure that both Balens and our Introducer Clients follow the requirements of the Regulations.

We have a culture of education at Balens, encouraging and supporting our staff to pursue External Qualifications in addition to  our In-House Training. Health Professionals frequently come in to help our staff understand day to day issues faced by our clients, and we attend medico-legal and regulatory body seminars to get the most up to date issues around Medicine and the Law.

Balens is authorised and regulated by the Financial Conduct Authority (FCA). We follow high standards of professional conduct and abide by a Code of Ethics, rules and regulations. Being authorised and regulated by the Financial Conduct Authority also means that we comply with stringent financial checks, reports and controls on a continual basis.

Balens are members of the UK Insurance Brokers Association.